Email Marketing Online

Email Marketing by the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level

Chris Baggott (Greenfield, IN) is cofounder and chief marketing officer of ExactTarget, a leading e-mail software firm. A regular speaker on database and e-mail marketing, he has presented at such venues as the Harvard Business School Entrepreneurship Conference, Ad: Tech, the American Advertising Federation, and the American Marketing Association, among others.