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According to Gallup research, the cost to acquire a new customer is approximately five times greater than keeping an existing one.

Email marketing could be one answer to the issue of holding on to your valuable customers. Costing only pennies per message, email marketing allows your company to stay in touch with your current customers, reach out to provide value to warm prospects, and even find brand new customers.

In short, if you are not leveraging the benefits of email marketing, you might be losing revenue.

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